With increased proliferation of smartphones, Location-based Services are witnessing an unprecedented growth. High precision maps and accurate Point of Interest data lie at the core of efficient Location-based Services.
Magnasoft offers precise mapping services and attribution for the LBS market and has delivered projects for critical services such as E-911, child safety in school transportation and NYPD’s beat maps.
A global network of partners for over 20 years helps Magnasoft to capture and update data for better and deeper coverage. With our POI services, you can have access to the high-quality POI Data with the fastest response time, resulting in a reliable and structured way to enhance user experience. With our Geocoding services, we can help you create geocoded maps, models of landmarks, map properties and much more.
Using Magnasoft’s services of research, validation, updation and calibration of POI data, you can overcome the current challenges associated with having updated POI data and attribution. Our Geocoding services and POI data
services include periodic updating to ensure information is current and relevant, and adding detailed business-specific attributes such as name, contact information, and web address etc. Magnasoft can help you build POI data, maintain POI data and enhance POI data.
POIs are complex and evolving entities which come from diverse and heterogeneous sources, with significantly varying complexity, quality, completeness and timeliness. Map Platforms face challenges in keeping the POI data updated. POI data is considered to be ubiquitous, however, there are yet no standards in models, formats and identifiers. Consequently, POI datasets provided by different vendors are more often than not compatible with each other. Accordingly, excessive efforts are required to integrate and reuse this data. Moreover, information associated with POI evolves over time. As a result, the same POI may appear with slight naming variations in different sources, while different POIs may have the same or similar names. This results in ambiguity when dealing with POI data. Also. information about POIs evolve over time but it is challenging to keep the data continuously updated. This is where Magnasoft’s services can help you extensively. We can help you overcome the challenges and keep your POI data maintained all the time.
Geocoding addresses is the process of transforming location data to street address and back using robust & scalable geocoding APIs. Digital maps help you visualize location data on beautiful, scalable, and customizable maps for websites/ apps. You can have theme based static or dynamic maps to gain better understanding of your customers and their location and preferences. Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location.
Point-of-Interest is a specific physical location which someone may find interesting. Common examples of POI include restaurants, retail stores, grocery stores, petrol pumps etc. POI data is also sometimes known as ‘Places Data’.
Using POI data, you can create geofences. Geofence is a geographic boundary around a point of interest. When a customer or more specifically his or her mobile phone enters the geofence, he or she starts receiving marketing notifications specific to that area. Geofence marketing/Proximity marketing lets you target advertising and marketing campaigns to people who are within the range of a geofence you have established earlier.
A global network of partners for over 20 years enables Magnasoft to capture and update data for better and deeper coverage. With Magnasoft’s Geocoding services and POI services, you can have access to the high quality POI Data with the fastest response time, resulting in a reliable and structured way to enhance user experience.
Magnasoft’s key offerings in this domain include:
Geo-coding POIs
POI data collection
Building Information Modeling of Landmarks
Data migration/ integration/training datasets for AI/ML
Property mapping
Location data services for 5G telecom