With increased proliferation of smartphones, Location-based Services are witnessing an unprecedented growth. High precision maps and accurate Point of Interest data lie at the core of efficient Location-based Services.Services
Magnasoft offers precise mapping services and attribution for the LBS market and has delivered projects for critical services such as E-911, child safety in school transportation and NYPD’s beat maps.
A global network of partners for over 20 years helps Magnasoft to capture and update data for better and deeper coverage. With our POI services, you can have access to the high-quality POI Data with the fastest response time, resulting in a reliable and structured way to enhance user experience. With our Geocoding services, we can help you create geocoded maps, models of landmarks, map properties and much more.
Using Magnasoft’s services of research, validation, updation and calibration of POI data, you can overcome the current challenges associated with having updated POI data and attribution. Our Geocoding services and POI data
services include periodic updating to ensure information is current and relevant, and adding detailed business-specific attributes such as name, contact information, and web address etc. Magnasoft can help you build POI data, maintain POI data and enhance POI data.
Companies providing Location Based Services need to continuously work upon the ways that could keep the maps updated and accurate at all times. Magnasoft can help you achieve that high level of precision in your maps and acquire, maintain and enhance POI data. Using our high-end geocoding techniques and methods we can help you gain deeper control over the process of geocoding addresses and create highly accurate geocoded maps.
Geocoding brings in unmatched results in a business’ targeted marketing efforts. Unlike ZIP Codes, geocoding...
Features like Augmented Reality and Indoor navigation are becoming a trend among the LBS providers...
A concept that plays an important role in the whole scenario of using location data...
POIs are complex and evolving entities which come from diverse and heterogeneous sources, with significantly varying complexity, quality, completeness and timeliness. Map Platforms face challenges in keeping the POI data updated. POI data is considered to be ubiquitous, however, there are yet no standards in models, formats and identifiers. Consequently, POI datasets provided by different vendors are more often than not compatible with each other. Accordingly, excessive efforts are required to integrate and reuse this data. Moreover, information associated with POI evolves over time. As a result, the same POI may appear with slight naming variations in different sources, while different POIs may have the same or similar names. This results in ambiguity when dealing with POI data. Also. information about POIs evolve over time but it is challenging to keep the data continuously updated. This is where Magnasoft’s services can help you extensively. We can help you overcome the challenges and keep your POI data maintained all the time.
When collecting POI data or road signs, furniture and lane information for navigation purposes, we manually add attribute information as specified by the client. One example is the information mentioned on a street sign, such as the speed limit or street name. We strive to enable our consumers to gain access to the highest possible quality POI Data. Magnasoft’s global network of partners for over 20 years helps us to capture and update data for better and deeper coverage.
POIs are complex and evolving entities which come from diverse and heterogeneous sources with significantly varying complexity, quality, completeness and timeliness. POI datasets provided by different vendors are more often than not compatible with each other. Accordingly, excessive efforts are required to integrate and reuse this data. This is where Magnasoft’s services can help you extensively. We are proud to have successfully completed numerous complex projects that required integration of data captured from various sources such as point clouds, images, surveys or real time data.
Information associated with POIs evolves over time. It becomes quite a challenge to keep the data continuously updated. This is where Magnasoft can come to your rescue. We can help you keep your POI data maintained all the time. Our global network of partners gives us an edge when it comes to capturing and keeping the data updated for enhanced coverage. Our differentiators include large volume image and point cloud data handling, classification, cleansing, object extraction and geotagging.
Geocoding addresses is the process of transforming location data to street address and back using robust & scalable geocoding APIs. Digital maps help you visualize location data on beautiful, scalable, and customizable maps for websites/ apps. You can have theme based static or dynamic maps to gain better understanding of your customers and their location and preferences. Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location.
Point-of-Interest is a specific physical location which someone may find interesting. Common examples of POI include restaurants, retail stores, grocery stores, petrol pumps etc. POI data is also sometimes known as ‘Places Data’.
Using POI data, you can create geofences. Geofence is a geographic boundary around a point of interest. When a customer or more specifically his or her mobile phone enters the geofence, he or she starts receiving marketing notifications specific to that area. Geofence marketing/Proximity marketing lets you target advertising and marketing campaigns to people who are within the range of a geofence you have established earlier.
A global network of partners for over 20 years enables Magnasoft to capture and update data for better and deeper coverage. With Magnasoft’s Geocoding services and POI services, you can have access to the high quality POI Data with the fastest response time, resulting in a reliable and structured way to enhance user experience.
Magnasoft’s key offerings in this domain include:
POI data collection
Building Information Modeling of Landmarks
Data migration/ integration/training datasets for AI/ML
Location data services for 5G telecom